Formation of Communities
If different social groups have different practices or beliefs they are bound to cause formations. Personal experiences and personal memories cause people to relate to certain practices in the social world. According to Grossberg, this is what causes people to have such different meanings in practices which take place in these formations. This can be seen on the web, where many different communities are formed and converged together. Youtube channels with subscribers can be seen as community of people with similar interests who form a bond.
“The dominance of the image, the proliferation of satellite media which exist beyond the control of national governments- all suggest that while nations as imagined communities, may yet intensify, the nation-state no longer possesses the hegemony it could once call upon.” (Grossman 48)
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Grossberg L., Cultural Studies. Journal Staffs. Routledge: London.
