Fred. The newest form of celebrity.

For this project we were asked to make a video pertaining to youtube. My partner and I ran across the videos of a kid who goes by the name of ‘Fred’ in his videos. His videos have reached millions of viewers and are actually the number one most subscribed Youtube videos of all time. His ability to reach such a vast audience has made him quite popular in the corporate realm. The description linked to the video is the following:

 This video project explores how corporations are using youtube personalities, such as Fred, to advertise and sell their products. The marketplace is utilizing youtube to uncover what society (consumers) is interested in. In the case of Fred, the marketplace has a way of using kids to attract other kids. Once they find an amateur sensation like Fred, they use this videoblogger as a marketing tool by slyly placing their products in their videos.

Bibliography

Bigthawt. (06/26/08). Fred The Youtube Celeb Gets a Pretty Sweet Deal. Bigthawt. Retrieved on 2/09/09 from http://bigthawt.wordpress.com/2008/06/26/fred-the-youtube-celeb-gets-a-pretty-sweet-deal

Millian, M. (06/24/08). Fred’s Youtube Channel is Programming for Kids by Kids. Los Angeles Times: Web Scout: Spinning through online entertainment and connected culture. Retrieved on 02/10/09 from s.com/webscout/2008/06/freds-youtube-c.htmlhttp://latimesblogs.latime

Albretch, C. (11/18/2008). Fred Cranks Up the Youtube Views and Ad Dollars.Business Week:Technology. Retrieved on 02/10/09 from http://www.businessweek.com/technology/content/nov2008/tc20081118_508970.htm?campaign_id=rss_topStories

Riley, D. (08/10/08). Something Rotten in the Fred/Zipit Campaign [PR Gone Bad]. The Inquisitr. Retrieved on 2/09/09 from http://inquisitr.com/2288/something-rotten-in-the-fred-zipit-campaign-pr-gone-bad/

 

Whitney, D. (12/08/07). Online Fame Easy; Ads Harder to Get. TVWeek: News. Retrieved on 02/09/09 from http://tvweek.com/news/2007/12/online_fame_easy_ads_harder_to.php

 

~ by cocokazan on February 24, 2009.